Task 4.3

Communication and outreach

The previous two tasks will inform the development of an implementation plan that will be used by all programme participants (individually or collectively) to facilitate and deliver public and stakeholder interaction activities. From the information and analysis resulting from Task 4.1 and Task 4.2 a prioritised programme of realistic and achievable activities will be created with a view to maximising “reach”, visibility and exposure, for facilitating dialogue and informing learning. The British Antarctic Survey (NERC-BAS) has the most experienced communications department in the consortium and is co-leading this task together with the “scienfitic culture” department of the Spanish National Research Council (CSIC), that coordinates the communication and outreach of the institute. All consortium partners contribute to this task and the European Polar Board (EPB) will host and administer the project website.

This task will focus on:

  • The creation of global visibility for the programme through the inclusion of the EU-PolarNet visual and brand identity on participants’ websites; at community, business and science events.

  • The creation of a “EU-PolarNet toolkit” (including standard text about key messages; visual assets such as introductory leaflet; banner stands; photos and video clips; PowerPoint shows; bookmarks etc.) for participants to customise and use in their own outreach and engagement activities at science conferences, business events, science festivals, etc..

  • Communicating news from the programme for distribution to the media, to business through sector-specific newsletters, online news stories and e-communications.

  • The creation of an online and social media presence - including a programme public-facing website, Twitter, Facebook, YouTube and others.

  • Work with data managers to translate data products and research results to end users.

  • Identifying training opportunities for programme participants to enhance communication, media or business relationship skills.

  • The creation of “events calendars” to identify opportunities for engagement with specific sectors to facilitate interactions with government and political institutions within each participant’s country, and within the EU and beyond, including the Antarctic Treaty System; the Arctic Council, Council Of Managers Of National Antarctic Programs (COMNAP), Association of Polar Early Career Scientists (APECS), the World Business Council for Sustainable Development and the World Economic Forum.

  • Provide a framework for polar science communicators and educators to share existing resources and programmes designed to inspire students to study polar science, technology, engineering and mathematics.

  • Encourage participating nations to promote European leadership of polar research and operations through their existing stakeholder engagement programmes.

Work Package lead

Carlo Barbante
Consiglio Nazionale Delle Ricerche (CNR-DTA)
Venice, Italy
Tel:+39 0439 2348942
Email: barbante@unive.it

Task leads